Methodology: The present study has been designed based on the communicative model of Suicide Attack as a Media Event and examines encoding process of Jundallah, an Iranian extremist Sunni group, in its suicide attacks. Qualitative contextual thematic analysis was applied on the group statements to understand concepts and meanings of its political violence discourse, and explore main discursive themes and elements of these social texts.
Results: Since December 2008, militant Jundallah group entered a new period in fight with Iran central government and it conducted and carried out five suicide bombings in Balochistan province, southeastern of Iran. The attacks were carried out in religious dates and sites related to resident Shiite minority in the region (3 attacks), and on armed forces of the central government (2 attacks). The sacrifices of these attacks were mass individuals like similar cases. The main themes of this group`s statements included weakening of the central government, taking revenge, autonomy of Balochistan province and establishing a regional government, defending Sunni religious believes, and also defining resident Shiite minority as alien.